Updated November, 2011
How to Set Up a Facebook Business Page (updated November 2011)
Learn how to set up a Facebook business page in just five quick steps! This 5 minute video, created by the Internet marketing pros at Hubspot, walks you through the stages, simply and clearly.
The Five Steps are:
- Choose a classification from among 6 choices: local business: company or organization; brand or product; actor or band; entertainment; or cause or community.
- Complete basic formation, like business name and logo.
- Fill up your page such as about, description, email address and photos.
- Get started — invite friends, tell fans about you page, post status updates, promote it on your website, and set up mobile features.
- Play and track with Facebook insights.
Now that you understand how to set up a Facebook business page, start after you’ve read about how to name your Facebook business page. Remember: once you’ve named your Facebook business page, you cannot change it.
After you have thought about what to name your page, here is the link to create your Facebook business page: http://www.facebook.com/pages/create.php
Facebook Business Basics
“How to set up a Facebook business page” is the first in a series on Facebook Business Basics. See also all 15 posts in the Facebook Business Basics series.
And see examples of Facebook business pages, or add yours, to our FB Business Pages Directory
{ 9 comments… read them below or add one }
I cannot tell from anything here or elsewhere whether or not a person can have both a business page and a profile. I have seen it written in facebook that you cannot have both or they will be deleted. Someone needs to explain this
Nathan, you cannot have two personal profiles. Facebook is making a distinction between profiles, which are for people, and pages, which are for businesses. You can and should have a personal profile, under your name. Your business, Recyclescupltor, should have a page with that name and a few keywords, maybe Recycle sculptor, a green sculptor. Peg
Thanks for the really interesting post.
Excellent, timely, usable information! We were just discussing creating a facebook page for our business, and contemplating hiring a company to do it for us. This info is great because it allows me to get started on my own and decide later if i want to upgrade to a professional service. Thank you for the generous tutorial!
So glad to be of help, Christine. Good luck. Also do add your page to our Facebook Business Pages Directory when you finish it. http://doingbusinessonfacebook.com/facebook-local-business-directory/
Peg
Hello Peg, great video, thanks. I had a question though. I want to promote my product using Facebook, but I know that I can’t add apps to a business page or account. Do you recommend using a regular user account to promote a business?
Thanks,
Yaniv…
Yaniv,
You can add apps to a business page, and that’s why you should use one for your business presence. You’ll want to check posts on ecommerce, like http://doingbusinessonfacebook.com/2011/02/10/create-a-sales-tab-on-your-facebook-business-page/ or http://doingbusinessonfacebook.com/2011/02/10/ecommerce-tab-on-facebook-busines-page/. See also the category Tabs on this blog, which will give you lots of ideas for applications to integrate.
Peg
Hi Peg,
I have new facebook business page and it will absolutely not let me add any apps to it! It is terribly frustrating. How can I link my twitter and other tools? I created the page with a facebook business account. Is this my problem?
Thanks,
Brad
Brad,
You must be logged in as your profile, not your page, to add apps. After you are logged in personally, search for the app, like Twitter. Link the app to your account, and after you do you will have an opportunity to designate whether you want it to post to your profile or your business page. Good luck.
Peg