Business Page Name — No. 2 Facebook Business Basics

Updated November, 2011

Choose Your Facebook Business Page Name

Pick your Facebook business page name with care, because it cannot be changed after you have more than 100 Likes, (formerly Fans).  You might use the name of your business, or your consumer-focused business unit, or even a particular product.

Consider adding a short keyword phrase, like a city name or type of business.  Why?  To get your page to turn up when users search, either on Facebook or search engines like Google.  Learn more about Facebook search engine optimization, or SEO.

See the Nordstrom Spa example above. They added the city of Chicago to their Facebook business page name.  Individuals, for example, might use their name and job title phrase for their Facebook business page:  Jane Philips, SEO Trainer.  Keywords help Google index your page where you want to turn up in search results.

Change your Facebook Business Page Name

If your page has less than 100 Likes (formerly Fans), Facebook allows you to change your Facebook business page name to correct errors:

 ”If an error was made in your Page name when it was created, you have the option to edit the Page name to correct this issue. This option is only limited to Pages with less than 100 connections. After selecting to edit your Page, you can adjust this information from the ‘Basic Information’ section.”

According to Facebook’s page FAQs, these are the steps to change your Facebook business page name:

1. “Go to your Page and click Edit Page in the upper-right corner
2. “Select Basic Information from the menu at left
3. “Change the text in the Name field and save your edits

“To change the name of a Page with 100 or more Likes, you will need to delete your Page and recreate it. The Facebook team isn’t able to change Page names for you.”

More information about how to change your Facebook business page name, see Mari Smith’s Essential Guide to Facebook Page Changes.

Vanity Facebook URL for Business Page

When you have at least 25 Likes, you can request a Facebook page URL with your business name, rather than a number URL.  In the example above, SCORE Chicago is in the page’s URL. Here’s the place on Facebook to submit your name and see if it is available. Do this as soon as possible after you reach the Like minimum to get the best choice.

Facebook Business Basics

See also all 15 posts in the Facebook Business Basics series

And see examples of Facebook business pages, or add yours, to our FB Business Pages Directory