Updated November, 2011
Key Business Data on the Facebook Business Page Info Tab
Use the Facebook business page info tab to describe your mission, products and services. Also include your hours of operation and location if you are a local business. If your page is about a brand, you can describe your niche and features.
Das Carmelini creates artisanal candies, including caramels and lollipops. On their info tab, shown above, they provide company background, describe charitable activities and list products. For those interested, they provide a hyperlink to their website for further information.
In writing this copy, remember that web readers scan. Use bullet points and subheadings to help readers grasp the basics or find what they are looking for. Keep sentences and paragraphs short.
Use Keywords To Improve Search Results
Text on the Facebook business page info tab, in particular the top text, is used by Google and other search engines to index your page. Make it count by using your best keyword phrases there. Read more at this link about how to optimize copy on this page for Facebook SEO.
Other Facebook Business Page Tabs
Find a mega-list of Facebook Business Page tab ideas and examples our our Facebook Page Tab page.
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