Updated November, 2011
Facebook Business Page About Box
Whether you have chosen the brand-product-organization or local-business template from the Facebook create page link, add copy in the Facebook business page about box, which displays below the natigation links. Because it is highly visible, you’ll want to make the most of this key real estate. In the example above, Green Home Experts describes their business and gives their location.
Include Your Elevator Pitch
Use a succinct description of your business in your Facebook business page about box. This is often your “elevator pitch.” Or you may choose to add copy on a promotion. Be sure it includes your top keywords because this text is indexed by the search engines like Google. If yours is a local business, your address might be your priority.
Add Key Links
If you want to include a link in the Facebook business page about box, start typing the URL you want, including the “http://” You might add a link to your website, and maybe your Twitter account or blog. Above, SCORE Chicago added a clickable website URL.
Maybe Your Local Address and Map Link
If your business is local, perhaps you want to repeat your address and phone number in the box with a hyperlink to Google Maps or Mapquest so visitors can find you easily. To do that, using Mapquest for example, type your business address into the Mapquest box, as pictured above.
Then copy and paste the link in the upper right, under Link/Embed, above, into the about box.
Facebook Business Basics
See also all 15 posts in the Facebook Business Basics series.
And see examples of Facebook business pages, or add yours, to our FB Business Pages Directory.
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