Add a Custom Landing Tab to Your Facebook Business Page
You probably want the custom landing Tab of your Facebook business page to look as splashy as the welcome Tab of big brands like Starbucks or Red Bull. You want it to get Likes for your page or to promote a new product or service. Assuming you know what you intend to portray, how do you get images and text on a custom Facebook page tab?
State Farm agent Thuy Epperson posed this question to me, so I’ll use her business as an example. (Hint hint! Post questions on the Facebook for Business page wall and you might find your business featured in a post.)
There are four steps:
1. Decide Content and Art for Your Custom Landing Tab
Let’s assume Thuy wants a simple message and her photo.
Since she did not provide a photo, I go to Thuy’s website and crop her photo using the snipping tool in Windows 7, but any screen capture software will work.
2. Choose a Tab Software App
I’m going to create this tab on our Facebook for Business page as an example. I then log in as an administrator to the page and click “Edit Page.” Next I click the Apps option on the left link menu. From there, I scroll down below displayed apps and browse. I chose one of the free Tab apps.
Until March of this year, Facebook Markup Language (FBML) could be used to create custom Tabs. Now other apps must be used to add a custom landing Tab. One app option to set up a free welcome Tab is TabSite.
There are also other free alternatives to other Tab making services, such as the Pagemodo Pagebuilder, Wildfire’s iFrame app and Tigerlily Page Builder. Free tab makers that use HTML are Hosted iFrame and iwipa. The Facebook Welcome Tab app (SocialAppsHQ) costs $9.99 per month.
The TabSite editor is quite intuitive, like writing a blog post. It does not require HTML coding. While one Welcome tab is free, it displays a footer ad. For $5.99 per month you can rename the TabSite Tab to anything you’d like, remove ads, insert video or Flash and have 5 sub-pages on your Tab.
3. Add Content to the Custom Landing Tab
The above screenshot displays the TabSite editing interface, which allows me to upload and insert photos. The free option provides one megabite of storage (for photos and videos) and 25 megabytes for $5 a month.
Using the free features, I add simple text and insert Thuy’s photo for the custom landing Tab. I even link her photo to her Facebook business page.
4. Make It Your Welcome Tab for Visitors
Now I can make that Welcome tab the default landing Tab for Facebook users who have not Liked this page. As the page administrator, find the “Edit Page” button on the right side of my Facebook page, then click “Manage Permissions” located on the left.
I use the dropdown to set the Default Landing Tab to be the newly created Welcome Tab. In the screenshot above, the default landing tab is highlighted in yellow. If I had wanted that default to be her Welcome tab, I would have selected it here.
See the sample Welcome tab featuring Thuy on our Facebook for Business page.
Thuy herself did not want to get into the details of customizing pages. She decided to ask her brother to create a custom Welcome Tab for her using a graphic of the home page of her State Farm website. Thanks, Thuy, for your question.
July 2011 Update:
Link with 10 apps to create custom tabs, from Social Media Examiner: 10 Top Facebook Apps for Building Custom Pages
Other Facebook Business Page Tabs
Find a mega-list of Facebook Business Page Tabs ideas and examples our our Facebook Page Tab page.