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By Peg Corwin -

Facebook Marketing Campaign Example — Four More Brands


BlackBerry's Facebook marketing campaigns

By looking at the Facebook marketing campaigns of large brands, a small business owner or entrepreneur can better understand how they use Facebook business pages to build awareness and promote.  In these series of posts, I have reviewed the pages of companies, by industry, that made Ignite Social’s list of the Top 50 Branded Facebook Fan Pages of 2010 vs 2009.

Below, I identify pages of the last four big brands on that list that don’t fit into earlier categories, giving each brand’s rank in both years.  Then I note Facebook marketing campaigns and Tabs that caught my eye in early 2011.

Facebook Marketing Campaigns On Four Business Pages

BlackBerry Facebook Page – Rank 36 in 2010, No rank in 2009

  • Smartphones Tab – 6 phones profiled. (Shown in screen shot at top of page.)
  • Tablet Tab (Landing Tab) – Product introduction of Blackberry Playbook, pictured above in main page graphic.  Share your data to view the video, “What did your 2010 look like?” (Presumably customized based on that data.)
  • Worldwide Tab – Map and links to its country-specific Facebook pages all over the world.

BMW Facebook Page – Rank 39 in 2010, No rank in 2009

the landing tab of BMW's Facebook Business Page
  • Welcome Tab (Landing Tab) – Pictures racing car and encourages a Like (graphic above.)
  • BMW TV Tab –  Videos include “ConnectedDrive Concept Vehicle” and BMW glass repair.
  • Photo Tab – 26,121 photos by others.
  • Video Tab – 19 company videos and 475 of others.
  • Reviews Tab – Seems to be quite active.
National Geographic Facebook Page – Rank 43 in 2010, No rank in 2009

  • Wall Tab (Landing Tab) – Company updates and many Fan Comments.
  • Photos Tab – Past photo contest winners in “Top-Rated Your Shot Photos.”
  • Events Tab – RSVP functionality.
Target Facebook Page – Rank 50 in 2010, No rank in 2009

a registry tab on Target's Facebook Business Page
  • Wall Tab (Landing Tab) – Company updates and Fan Comments.
  • MyTargetWeekly Tab – Customized deals, presumably based on your demographics.
  • Fit Finder (Jeans) Tab – Interactive questionaire asking body type, preferred waist level, pant flair.
  • Merona Tab – Make a look with mix and match, share and showcase in a style gallery.
  • Club Wedd Tab – Registry with these categories: entertain, cook, renew, play, care.

More Facebook Marketing Campaign Examples

Facebook Marketing Campaign Examples — Facebook Pages of Websites

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