Tag a Business in a Status Update on Your Facebook Business Page
Facebook Marketing Tip: Tag a Business in a Status Update
To be social, tag a Facebook Friend or tag a business in a Status Update on your Facebook business page. Use the “@” symbol to let others know you have mentioned them and to strengthen ties. See B2B and B2C examples in concluding remarks.
On Facebook for Business, we tag five businesses a week that have submitted their Facebook pages to our free Facebook Business Pages Directory. Those featured, like Your Virtual Service Group or Oman Collective Intelligence (screenshot above), are often appreciative and responsive.
How to Tag with the @ Symbol
Of course you can mention anyone in a Status Update or comment, but if you use the @ symbol to tag them, and if you have the person or business in your network, Facebook automatically creates a hyperlink to that other identity.
To create an @ tag to a person in a Status Update, they must already be your Facebook Friend. To tag a business in a Status Update on your Facebook business page, you or your business must have Liked their page. You can also tag a group, place, event or app. You can also now tag in Facebook comments.
After you are sure that the person or business is in your network, type the “@” symbol in the Status Update field, and then starting typing the name of a person or Facebook business page. That name, or possible names, should pop up for you to select from and auto-create the hyperlink.
Tag as Yourself or as Your Facebook Business Page
You can also tag another business page as your business page, not as yourself individually. (You can’t tag a Friend as a business page, but of course you can use your page as an individual and tag them on it.) To switch to your business page, click “Account” at the top right of your page, then select “Use Facebook as Page.” If you have multiple Facebook pages, you are given an option to “Switch” to your chosen page.
If you have Liked a business on your personal account, but not your business page, then you must find that page and Like it again as your business to tag that business. For example, if I Like SBAgov personally, I can tag them on our Facebook for Business page if I act on my page with my personal profile. If I switch and act as a page, I cannot tag that organization without Liking them again as my page.
If you create a tag hyperlink with @, that person or business gets an alert in an email, assuming notification settings permit. Facebook posts with tags also are displayed on the person’s or business page’s Wall.
Strategies and Examples for B2B Tagging
Why might you tag a business in a Status Update on your Facebook business page?
- To thank a business, i.e., “Thanks, @Software Vendor, for creating this great website.”
- To promote or call attention to another business, i.e, “@Consultant is a real pro at social media marketing.”
- To encourage your visitors to click over and check out another business page, i.e., “Look at the great deals that @Retail Store offers on their Facebook page.”
- To congratulate a business, i.e., “Hi Fives to @Cafe for winning an award for the Best Italian Beef in OurTown.”
- To give credit to a business, i.e., “As @Vendor explains, you don’t have to replace a window if you have this problem.”
Strategies and Examples for B2C Tagging
The strategies are the same for B2C as for B2B, but the examples are consumer-oriented. The people tagged are customers, influencers, page Fans, supporters, referrers and even prospects.
- To thank a person, i.e., “Thanks to @John Smith for his many referrals.”
- To promote or call attention to a person, i.e, “Wishing @John Smith and his winning soccer team a big success at the finals.”
- To encourage your page viewers to click over and check out someone else’s page, i.e., “Awesome resource on community rezoning from @John Smith.”
- To congratulate a person, i.e., “Hi Fives to @John Smith for winning the chamber’s Man of the Year award.”
- To give credit to a person, i.e., “As @John Smith explains, we don’t need a new regulation on town signage.”
In summation, you tag because successful Facebook business pages focus as much on others as on their own services and products.
See also the excellent discussion of tagging etiquette from Facebook marketing pro Mari Smith.