When you tag photos on your Facebook business page, you bring your page to the attention of those individuals. You can also suggest to your Friends that they tag themselves.
This action is powerful in a good and a bad way. Assuming the settings allow notification of the tag, that person will get an email that they have been tagged. When you tag photos on your Facebook business page, many of those mentioned will check the photo to see how they have been portrayed.
Note: You can tag a Friend in photos on your business page only when you are using your personal Facebook profile. You cannot tag your Friends when you, the page administrator, are “Using Facebook as Page.” Furthermore, you cannot tag a business page in a photo.
Rich Brooks of Flyte Blog says that “…by tagging your photos and allowing Fans to fill in the blanks with more tagging, you can encourage activity at your page and draw attention to your event and business or organization.”
How to Tag Photos on Your Facebook Business Page
Here’s the process. After you upload photos, click on an individual photo using Facebook as your personal profile. You will see a link “Tag this Photo” in the lower left. See the yellow circle in the screenshot above of fan and Raleigh mortgage broker Ricardo Cobos. If you click that link, a box will open which you can move and click on someone’s face. Start typing the Friend’s name into the text box. If that person is your personal profile Friend on Facebook, you will see that person’s name appear as a hyperlink as you start typing. Click “Done Tagging” at the bottom left of the picture, and the tag is set.
Encourage Friends to Tag Themselves
If your business hosts events, like Cheeky Chicago’s Il Mulino party, you might invite your attendees to tag themselves. If they are Facebook Friends, you can invite them directly in Facebook. Your business could also post a Status Update inviting Fans who attended the event to look at photos and tag. If some attendees are not Fans of your page, you could invite them through email to come Like your business page and tag themselves.
There’s also a downside that means you should tag with caution. Some people don’t like to be tagged at all. Others may not like the particular photo or context. Some will untag themselves because they don’t think the shot is attractive. Unless you know that your Fans are comfortable with tagging, your business might prefer to invite Fans to tag themselves.
This Flyteblog post gives more details on the ins and outs of Facebook tagging. For example, “Don’t tag while uploading,” Rich Brooks warns.
May Update – Some more recent photo-tagging links:
Facebook Allows Users to Tag Pages in Photos, Could Bring More Fans, InsideFacebook
“Page tagged photos will adhere to a user’s privacy settings, and will only appear on a Page’s Photos tab if set to be visible to everyone. Initially, Facebook is only allowing Pages categorized as “Brands & Products” or “People” to be tagged, but it says it is ‘looking to expand this functionality to more Page categories over time’.”
Facebook Finally Launches Improved Photo Tagging, AllFacebook