This week’s wrap of Facebook for business marketing posts and good links is below.
Recent Facebook for Business Marketing Posts
How is a Facebook Page Update Different from a Status Update? Learn how page updates work, and where your Fans see them.
Facebook Business Page Notifications, In Pictures A visual explanation of the new page notifications for administrators.
Good Links on Facebook Business Marketing
5 Best Practices for Travel and Tourism Brands on Facebook, Mashable
They are: brag about your brand, host contests and give-aways, diversify content, offer bookings on Facebook, have killerz photography.
5 Tips for Closing a Sale on Facebook, Mashable
Make it unique, encourage collaboration, create a VIP experience, security and privacy are paramount, make it easy to navigate and work.
Shortcoming of Facebook Likes, Imediaconnection
“Likes are a medium that by itself leads to nothing; “Likes” are fleeting, have low reach, and can generate negative comments; and Combining SMS and “likes” allows brands to continue the conversation.”
Facebook Community Triage: Do’s and Do Not Do’s, AimClear Search Marketing Blog
“This post will look at what to do when complaints, conflicts or crises crop on your brand’s Facebook Page, and it’s up to you to deal with them.”
Facebook Page Administrators Can Offer PrePaid Deals
“Facebook Page administrators can offer their own pre-paid coupons without using Facebook Deals or centralized deal distributors such as Groupon thanks to new services from two companies: thruSocial, and FaceItPages.”
Featured Facebook Campaigns, InsideFacebook
Frito Lay, Snickers, American Express, Carnival Cruises and more.
6 Tips to Increase Your Facebook EdgeRank and Exposure, Social Media Examiner
The 6 are: publish objects that encourage interaction, create a forum, make the most of photos and videos, share links, keep it fresh, ask users to share.
WP4FB, Social Media Examiner
http://www.wp4fb.com/ A free WordPress template to create Facebook landing pages.
Facebook Feed Changes Hurt Marketers Most, Marketing Pilgrim
“If your engagement numbers have inexplicably taken a dive, this could be the reason. That won’t bring back your fans, but at least you’ll know why.”
I started reading Mari Smith and Chris Treadaway’s new book, Facebook Marketing: An Hour a Day and it is slow going.
It is NOT slow reading because it is poorly written or dull.
I’m reading it slowly because I am literally using up my yellow highlighter marking important passages. Then I have to pause to write little margin notes. And then of course I must put those little sticker bookmarks on pages I know I’ll want to refer back to again and again.
Not to mention that I have to jot down ideas gleaned from Smith and Treadway in a little notebook I keep with me at all times.
And all that doesn’t include the time I spend being envious of these two and their brilliant ideas. I just wish I had written this book instead.
Treadaway and Smith have written that rare book that balances in-depth, expert advice without leaving the newbe behind in the dust. It is just packed with actionable ideas any marketer can use to take advantage of the breathtaking potential of Facebook to promote their business.
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