We’re talking this week about the consolidation of Facebook status updates in your Fans’ news feeds when updates are automated or scheduled using third-party software. And we’ve rounded up good links on Facebook business marketing this past week.
Recent Facebook for Business Marketing Links
Third Party Software for Facebook Status Updates: Is Convenience Worth Lower Edgerank?
See also related posts on Automated Status Updates and Scheduled Status Updates.
Other Facebook Marketing Links from Around the Web
Older Facebook Users Catching on to Liking Brands, eMarketer
“By … April 2011, nearly half [of Facebook users over 55] were connecting with brands.”
10 Tips for Making Facebook Business Friends, Online Social Networking
Note that Larry Brauner is talking about engaging Friends for business, not adding page Fans. He has excellent and demanding recommendations. A must-read.
OpenBook “Connect and share whether you want to or not.” Searches Facebook for keywords. Check your brand or your name.
Survey: Facebook Is The Most Popular Site to Market for Local Business Owners, SearchEngineLand
But “A few items to know about the businesses surveyed: the average budgets were on the smaller side (39.5% under $1,000 and 21.4% with budgets of $1,000 to $2,000) and almost 78.2% of the businesses were very small (between 1 and 4 employees).”
8 Things Brands Should Never Do on Facebook, IMediaConnection
Don’t be “that guy”; don’t do it alone, don’t micromanage; don’t sound like an infomercial; don’t be a self-proclaimed guru; don’t forget the broader marketing plan, don’t forget to count costs, don’t forget to use data, don’t forget to think before you post.
How Holidays Can Increase Facebook Fan Engagement, AllFacebook
How to use holidays for social good, use holidays related to your brand, and use holidays to promote product lines.
New Facebook Places Features Could Give Local Business Pages a Viral Boost, InsideFacebook
“The Recommend This Place sidebar module on the Pages of local businesses lets users write a short recommendations which are published to the news feed and shown on the Page to friends. Meanwhile, Cities now display a native tab called Community Edits that asks users to fill information such as address and category of popular Places in that city.”
How Businesses Can Use Facebook’s Recommend This Place to Gain Exposure and Likes, InsideFacebook
For example, “If you love Attest Retail, help more people discover us by visiting our Page and using the ‘Recommend This Place’feature on the right. Thanks!”
Facebook Allows More Descriptive Page Tab App Names by Extending Characters to 100, InsideFacebook
“While before names could only be 16 characters or less, they can now be up to 100 characters…”
Infographic: How To Boost Sales on Facebook, AllFacebook
A Wave of eCommerce Apps Have Facebook Built In, AllFacebook
“Copious fancies its new commerce site because all buyers and sellers use their authentic identities by logging in with their Facebook profile.”
Do Facebook Shares Affect Google Rankings? AllFacebook
SEOmoz reports that “There’s a high correlation between Facebook shares and ranking well on search engines, particularly Google U.S. rankings.”
How to Choose a Facebook-Approved Ad Provider, AllFacebook
See survey results in their report “Facebook Ad Networks: A Guide To Monetizing Facebook Games & Apps.”
Facebook Community Pages: What Your Business Needs to Know, Social Media Examiner
An older post, but it clarified community pages for me, so I include it. See especially the section entitled “Six Steps Businesses Can Take to Optimize Pages.”