Thanks for following our weekly selection of Facebook business marketing links, to help you better manage your Facebook business page.
Our Recent Facebook Business Marketing Link
How To Move or Delete a Facebook Business Page Tab or Navigation Link
Simple steps to put your tabs in the order you wish.
Other Facebook Marketing Links from Around the Web
How to Launch Skype Video Chat, Mashable
I guess we page admins had better learn about this. We may soon be chatting with our Fans?
Facebook and Skype: How Awesome? Marketing Pilgrim
Says author Cynthia Boris, “Marketers could use group chat to run a mini focus group. Video chat could be used to pitch products to consumers. Lots of coulds, but I remain skeptical.”
10 Top Facebook Apps for Building Custom Pages, Social Media Examiner
What you need to know about iFrames and 10 apps to make it happen.
5 Website Functions You Need to Move to Facebook, Imediaconnection
Those 5 are: online fan communities, photos and videos, polls and surveys, special offers and rewards programs.
Twitter Crushes Facebook for Marketing, PC World
“It’s not surprising that Twitter is the tool of choice for many in marketing because it offers more return on investment, less time for more exposure, a quick-hit approach to conversations, a more savvy population, and few distractions from the endless streams of information.”
Ultimate Guide to Facebook Marketing, CopyBlogger
Everything you want to know about Facebook marketing, and more. A great resource.
Maintaining Engagement on Large Facebook Pages, eMarketer
“…Visibli found that among Facebook pages with at least 100,000 ‘likes,’ engagement dropped as the number of fans increased.”
The PhotoStrip: Facebook’s Most Underutilized Free Ad, Bluegrass.com
Ideas for the profile pic, product placements, showing gratitude, highlighting new stuff, being useful, saying it in words, playing with color, sequential randomness, and “doing it all” on your page’s photo strip.
Data Reveals Insights Into the Effectiveness of Post Automation, Ignite Social Media
New data on how FB handles automated and scheduled posts:
- “There is very little variance in the click and conversion impact of manual vs automated posts.
- “Posts published immediately generate 74% more conversion value than scheduled posts.
- “Posts scheduled on a 24 hour or greater delay generate 6x LESS conversion value than immediate posts.”
How to Grow Your Page with Like Count Milestone Campaigns, InsideFacebook
“The optimal combination is a healthy Likes target over a fairly strict timeframe that carries a sense of urgency but seems achievable with effort, energizing the community into taking action.”
Facebook Asks Users to Clean Up Its Locations Database with Places Editor and Favorite Places, InsideFacebook
“Some users are now seeing a Places Editor bookmark in their right sidebar navigation menu.”
How to Protect Your Brand from Facebook Bullies, AllFacebook
“Keep your cool. Carry your head high. You are above the bully’s behavior. They just want attention, so do not give it to them. Save your dignity and walk away.”
10 Critical Things That Facebook’s Insights Can’t Tell You, AllFacebook
Your top Fans is one of the ten, and the info I would most like to have.
7 Ways to Fuel Fandom on Facebook, Imediaconnection
They are: expand your reach with content, make the most of media buys, respond and engage, create incentives, use FB tools, optimize mobile and offline, activate through inside pages.
20 Essential Facebook Marketing Tips from the AF Expo, AllFacebook
Number 15 is “People connect emotionally- think about what emotions your brand inspires.” What emotions could our Facebook for Business page inspire, I wonder? If you have an idea, please leave it in a comment here or on our Facebook for Business page.
Study: Millennials Give Facebook Shopping Thumbs Up, AllFacebook
“…more than 40 percent of millennials in the U.S. and U.K. sought more opportunities to shop via Facebook, compared with 26 percent of generation X respondents (aged 34 to 46), and just 16 percent of boomers (47 to 66).”
Earlier Facebook Marketing Links Posts
11 Facebook for Business Marketing Links, 7-1-11
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