Think of this weekly link list on Facebook Business Marketing as continuing ed for Facebook business page administrators. I’m trying to keep up myself, and sharing what I find with you.
Our Recent Facebook Business Marketing Post
Contact Tab on a Facebook Business Page
A simple post on how to add a tab to your Facebook business page so that it’s easy for Fans and visitors to email you directly.
Other Facebook Business Marketing Posts from Around the Web
Facebook Pages Can No Longer Tag Users in Posts, InsideFacebook
“Facebook has removed the ability for Page admins to tag their friends when posting as their Page…being tagged by a Page may have led users to receive unwanted friend requests.”
26 Tips for Using Images to Engage Fans and Followers, SocialMediaExaminer
Tips and images galore, to give you ideas.
Facebook Launching Corporate-Location Parent-Child Places Structure for Businesses with Multiple Locations, InsideFacebook
“…this week it will launch a limited private test of tools permitting a new parent-child management structure for Places that will allow corporations to administrate all the Places pages of the local instances of their business.”
6 Ways to Socially Reward Your Customers, SocialMediaExaminer
The six are: give badges, offer discounts, launch competitions, feature customers in promotions, request suggestions, and say thanks.
Facebook’s Study of Journalist Pages Engagement Yields Facebook Best Practices, InsideFacebook
Recommendations are: turn off auto publisher, add photos, watch post length and timing.
Beginners Guide to Facebook Commerce, Mashable
Learn about four types of Facebook commerce, and see how they work.
How Valuable is your Facebook Page? Tackett Internet Marketing
See this checklist with which to evaluate your last 25 posts.
Facebook App Directory is Gone, but Will Anyone Notice? AllFacebook
I noticed it was missing as I searched for a new app on the same date of this post.
5 Types of Fans You Need to Cultivate, AllFacebook
Pay extra attention to the dolphin, happy-go-lucky, smoke detector, loyalist and pollinator.
Asking People to Like This Post Really Works, AllFacebook
“…it results in twice as many likes and comments as not making that simple request.”
7 Keys to Word of Mouth Marketing on Facebook, AllFacebook
“Research has found word-of-mouth marketing to be 8.5 and 30 times more effective than other types of promotions.”
WordPresss Plugin and Paid Facebook Fan Page Generator App, Entrepreneur’s Journey
Interesting combo of WordPress plugin and paid FB app to design custom tabs that encourage Likes.
How to Sync Your Facebook Page Updates with Twitter: And Why You Shouldn’t, InsideFacebook
“You won’t get as many clicks or as many people following your calls to action unless you write for your network-specific audience.”
9 Secrets to Successful Facebook Viral Marketing, AllFacebook
The real trick: “What we do is find these highly shareable pieces of content that create a burning desire to share — there’s no option — your emotions are screaming ‘I have to share this.’ “
Free Facebook Webinar July 28
Facebook Marketing: Strategies for Turning Likes into Loyalty, eMarketer
Debra Aho Williamson discusses several case studies that show how a range of brands are using Facebook pages to add social elements to their marketing, enhance their business on and off the web, and go beyond the “like.”