Updates seen by Facebook Fans also engage their friends
While Google+ seems to dominate the social media headlines this week, I found a number of Facebook business marketing posts around the web that are worthy of your attention. Several concern automatic and scheduled updates, others cover the future of ecommerce on Facebook, and Facebook’s announcement of its new Facebook for Business page. Get your links while they are hot.
Our Recent Facebook Marketing Link
Provocative Tab Name on Your Facebook Page, by Peg Corwin
Tempt your visitors and Fans to click on a tab with a mysterious or playful tab name.
Facebook Business Marketing Links from Around the Web
6 Daily Habits of Facebook Marketing Success, by Amy Porterfield, SocialMediaExaminer
To get results you must: “be addicted to solving problems; talk to individual Fans daily; track your Facebook activity; change what’s not working; post fresh content that educates, entertains and inspires; and spread the love by sharing content of influencers and acknowledging Fans.” Excellent advice. Go Amy.
Facebook for Business Page, Facebook
Facebook launches a new page that explains pages, ads, sponsored stories and its platform features — social plugins.
How to Increase Your Traffic from Facebook 650% in 5 Seconds, by Siobhan, WPMU.org
“What we did, and what you can do too, was turn off autoposting to Facebook.”
Why Facebook Likes Aren’t Always Friends, by Macky Drese, IMediaConnection
“Think not how can I get a million Facebook fans but rather, how can I create a million brand ambassadors?”
What is Your Facebook eCommerce Strategy? by Sam Mallikarjunan, Hubspot
“With the system provided on Facebook, online (and mobile) gamers can purchase ‘virtual credits’ using real money from one of the partnering tools like Spare Change, DAO Pay, or Amazon Payments. These virtual credits can then be used for online game play enhancements and perks. What is to stop this very same process from occurring with actual products and services, not just games?”
Daily Facebook Posting Increases Reach, by Cynthia Boris, Marketing Pilgrim
“The takeaway here is that marketing on Facebook really is a numbers game. The more posts you make (within reason), the better chance you have of reaching not only current fans of your brand, but potential new fans as well.”
Will Auto-Posting Stunt the Reach of Your Facebook Posts? by Deltina Hay, Socialmedia.biz
“Would you get more engagement from your imported blog posts if you manually posted them as links, rather than using a third party service or plugin to post them automatically as status updates?”
20 Expert Tips for Better Facebook Marketing, by Pamela Seiple, Hubspot
“…we’ve gathered the following 20 expert tips to help you take your Facebook marketing to the next level.” Notes to self among these: make requests and encourage actions.
Report: Study the Friends of Your Facebook Fans, Jennifer Moore, AllFacebook
A new study by Comscore and Facebook finds “For every person who likes a page on Facebook, there are an average of 50 other friends who may be reached via advertising.” See graphic above.
3 Facebook Fan Page Fail videos, Jackie Cohen, AllFacebook
“The so-called ‘Fan Page Fail’ series teaches that desperation doesn’t work in social; people follow, like, and share brands that are entertaining, informative, and that provide value back,” according to North Social’s David Brody.
Facebook vs Twitter: How Smart Marketers Are Using Both Differently, by Shea Bennett, InsideFacebook
Think of Facebook as a brand presence, and Twitter as a broadcast channel. “The goal for marketers with Facebook Page posts is to attain the most Likes and comments, which increase a post’s EdgeRank, and drive re-shares of posts, which expose branded content to the friends of fans. Therefore, marketers should compose posts that they think will be the most engaging for their audience.”
Pringles: Facebook Fan Page Example #9 by Tiana, Ignite Social Media
“This summer’s theme for the brand’s Facebook page is music festivals, a huge staple of the season. The theme is supported with a tab that’s partnering with music festivals around the world and Volkswagen Commercial Vehicles to create Pringles branded experiences with online and offline components.”
Last Week’s Facebook Business Marketing WrapUp
12 Facebook Business Marketing Links, 7-22-11
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