In this week’s Facebook for business marketing links, learn how questions work on your Facebook page, how to use QR codes, steps to post on your page from your Iphone, 5 tips to get Fans back to your page, the new 14 day restore option on page deletions, news of Starbucks competition around Pumpkin Spice Lattes and much more.
Our Recent Facebook Business Marketing Post
Do Questions in Facebook Status Updates Work to Engage Fans? Yes and No
Do questions in status updates actually get Facebook Fans commenting on and Liking your content? Not as much as we might think, reports Momentus Media.
Facebook Business Marketing Links from around the Web
How to Prescribe a Return on Investment in Facebook, by Dennis Yu, AllFacebook
- Build an effectiveness framework
- Decide how much casual visitors are worth
- Assemble a targeting grid
How to Use Facebook Places and Facebook Deals for Local Business, by Michael Stelzner, Social Media Examiner
Claim your place, learn about the 4 kinds of deals you can offer. In a video, Mari Smith talks about how some are using deals to build their business.
Facebook Forces Drug Companies to Open Their Walls, by Jennifer Moire, AllFacebook
“Facebook added that it will allow some companies to continue blocking public comments, but most will lose this privilege. The companies that will become open are those focused on the company itself or ‘patient-specific communities’.”
Starbucks Fans Compete to Bring Pumpkin Spice Lattes to Their City First, by Jennifer Van Grove at Mashable
“The beverage-branded Facebook game — a first for Starbucks — will ask users to compete to bring the Pumpkin Spice Latte to their cities a week before the drink’s official release date…Beverage fans can earn points for city shout-outs, solving a daily challenge or making a daily creation.”
Facebook’s EdgeRank’s Stopping Fans from Seeing Your Posts, by Chris Piepho at Small Business Shift
See his six suggestions for increasing Edgerank.
How to Manage Your Facebook Page from Your Iphone, by Brian Honigman, AllFacebook
“You can contribute to conversations on your pages, while also giving you the ability to share content on your wall using a smartphone.” I managed to post an update on my page from my Iphone using these instructions.
Facebook Adds 14 Day Restoration Window to the Page Deletion Process, Josh Constine of InsideFacebook
“…it will now remain visible to the public for a 14 day restoration period in which the admin can cancel the deletion before it becomes permanent.”
5 Tips for Driving Facebook Fans Back to Your Website, by Ben Pickering of Social Media Examiner
The tips are: Take advantage of tabs, share articles and posts, use teaser content, run contests on your site, and run offers on your site.
Brands on Facebook Need to Think Beyond English, by AllFacebook
“Nokia, with over three million followers globally, has …a Facebook opening page with 67 country flags and each flag clicks through to a page in the local language.”
How to Combine QR Codes With the Power of Facebook, by Kane Russell at Social Media Examiner
Find here the process of adding QR codes to Facebook, a sample campaign, and a discussion of five factors for success.
64 Awesome Facebook Marketing Techniques, AllFacebook
A guest writer has created an infographic grouping the marketing techniques by Fans, events, contests, ads, share, QR codes, collaboration, and ongoing.