In Facebook business marketing links this week. we’re talking about ecommerce apps to sell products, restaurant best practices, steps to create effective Facebook ads, what marketers should delete from their FB strategies, how you can extend WordPress into Facebook, marketing campaigns of Coca Cola, Kia, Sears and American Express, and much more.
Recent Post on Facebook for Business
Get Rich Click’s Ideas for Facebook eCommerce Apps to Make Money On Facebook
Learn about Facebook ecommerce. Get Rich Click’s recommended apps help you sell products using Ebay, CafePress, FlameTunes, Lemonade Stand, MusicBlaster and more.
More Facebook Business Marketing Links from Around the Web
Thirteen Best Practices for Restaurants on Facebook, by Lauren Drell at Mashable
“Mashable spoke with social media stars from the hospitality industry about some best practices when it comes to Facebooking food.”
The Ultimate Guide to the Facebook Edgerank Algorithm, by Kelvin Newman at eConsultancy
Improve your understanding of Edgerank and check out the section entitled “Things You Can Do to Increase Your Edgerank.”
7 Tips for Dealing with Upset Facebook Fans, by Jim Belosic at Social Media Examiner
The tips are: respond no matter what, contact the customer privately, consider asking the fan to remove the post, respond back to the original post, let your community respond, and ban the individual as a last-resort.
What To Do After Your Brand Hits 1 Million Facebook Fans by Raashee Gupta at IMediaConnection
She recommends: leverage fans like a focus group, get an “ad effectiveness” read, make them proxies for prediction markets, convert them into customers, turn them into brand ambassadors, include them in the brand’s activities, and provide them with customer support.
Featured Facebook Campaigns: Coca Cola, Orbitz, Kia, Sears and American Express, by Sara Inés Calderón at InsideFacebook
Calderón describes the goal, core mechanic, method and impact of each campaign.
5 Ways to Keep Adversity and Melodrama Alive, AllFacebook
“Facebook allows for all issues, especially more sensitive ones like examples of racial adversity, to remain active long after the traditional news media have moved on to other subjects.” Here’s why- the passionate upstage the indifferent, the domino effect, hot topics stay hot longer, piggybacking, and marketers strategize for online attention.
A Step by Step Guide to Advertising on Facebook, by Pamela Vaughan of Hubspot
See details on getting started, setting up targeting and campaigns, pricing, scheduling.
Analysis: How Often Brands Post to Facebook, and the Impressions They Generate, by Jim Tobin at Ignite Social Media
“There was wide variability in how often brand pages post to Facebook. The average brand page studied posts to Facebook 38 times per month. But Entertainment brands had nearly twice the frequency, at 70 posts per month.”
How to Build Your Own Facebook App, by Patricia Redsicker at Social Media Examiner
Patricia describes each of the book’s 6 parts, summarizes key ideas, give her impressions and 3.5 rating (out of 5?)
17 Things Marketers Should Delete from their Facebook Marketing Strategy Now, by Pamela Vaughan at Hubspot
See her rationale for each of these in the full post. Contests? I thought they worked well.
1. A Business “Profile,” Not a Page
2. A Lengthy Page URL
3. A Terrible Photo/Image
4. A Fear of Comments
5. Desperate Strategies for Generating Fans
6. Too Much Content About YOU
7. Robotic Posts
8. Too Many Posts
9. Content That Isn’t Valuable
10. The Same Type of Post Over and Over
11. Bad Spelling/Grammar
12. Millions of Tabs
14. Too Many Administrators
16. A Lack of Monitoring
Facebook Geotargeting Draws 500,000 Fans for Small Biz, by Casey Hibbard at Social Media Examiner
JamaicansMusic.com “…owes the site’s momentum largely to the growing Facebook traffic. But Morrissey doesn’t just post on the site’s wall. He’s taken a few strategic steps that have made all the difference: rich content on Facebook, attractive giveaways and geographic targeting of promotions.” Learn how you can copy his success.
Urban Outfitters Debuts Facebook Shopping Catalog, byRuth Manuel-Logan at AllFacebook
“An interactive campaign will enable Facebook fans to browse through Urban Outfitters’ fall catalog via a magazine on the retailer’s page.”
Facebook Ads: 5 Tips for Success, by Leyl Master Black at Mashable
In essence, set goals, use targeting, create ads that pop, test, and put fresh content on your page.
Coding Futures Extends WordPress to Facebook, by David Cohen at AllFacebook
“U.K. based Coding Futures joins the fray of developers extending WordPress onto Facebook, with a new add-on to the Your Members Membership Plug-In. The plug-in allows users to incorporate any part of their WordPress sites onto their Facebook pages.”