Facebook for business marketing links this week include why you should have a Facebook welcome tab, the Ultimate Facebook Cheat Sheet, Facebook video marketing tips, 5 tips to generate business leads and how to: add audio to your page, show your business page in your profile, control which image Facebook uses to represent your site, and more juicy stuff.
Recent Facebook Marketing Post
What is a Facebook Welcome Tab, a Facebook Welcome Page? Why Have One?
A welcome tab orients a new visitor to your business, explains the benefits of Liking, reinforces your brand and indicates a marketing commitment to Facebook.
Facebook Business Marketing Links From Around The Web
7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization, by Michael Stelzner at Social Media Examiner
Facebook marketing pro Mari Smith shares 7 tips to improve your visibility in news feeds. See both her video and a quick list.
Facebook Video Marketing Tips with Brian Solas: Tips for a Socialized Business Strategy, by Grant Crowell, ReelSEO
Recommendations in the post are:
1. “Have a Facebook page landing page video
2. “Do a follow-up video to new “Fans”
3. “Find the people who are most likely to “share” your video
4. “Harness YouTube social sharing functionality for Facebook.”
The Ultimate Facebook Marketing Cheat Sheet, by Pamela Vaughan at Hubspot
Find 30 Tips and Tricks for Mastering Facebook Marketing. A interesting one is: Add a ‘Dislike’ Button to Your Status Update. And did you know the website Social Searching enables you to connect with Facebook and search through your (or your friends’) old status updates?
Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%, by Josh Constine at InsideFacebook
“Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and NetworkedBlogs receive an average of 70% less Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.”
How Dish Network Got A 1,200% ROI On Facebook, by Brian Carter at AllFacebook
“The company created a sweepstakes with iPad and iPod Touch giveaways… JB Chicago Chief Executive Officer Steve Gaither spoke with us about the campaign on Facebook, its strategy and its results.”
10 Reasons Your Local Business Should Be Using Facebook, by Christi at Wharton Internet Marketing Blog
You probably know them: apps, Like plugins, unlimited Fans, invites, maps, checkins, deals, recommendations, etc.
HOW TO: Show Your Facebook Business Fan Page in Your Work Profile, BuzzShift
“How then do you redirect your work profile to show your company’s glorious fan page? Here’s the step-by-step. Warning: it’s requires a little technical fiddling, but don’t be scurred.”
Facebook Marketing Ideas – 5 Tips to Generate Business Leads, by Jon Clark, OnlyFacebook
1. “Link Your Content to Your Facebook Wall
2. “Use iFrames to Embed Call-to-Action (CTA) buttons
3. “Increase Your Fans
4. “Add Like and Share Buttons
5. “Make it Difficult to Not Convert.”
Facebook Flaw Lets You Hijack Page from Original Owner, by Stan Schroeder at Mashable
So says the blog Naked Security. But “Facebook’s FAQ clearly states that ‘the original creator of the Page may never be removed by other Page admins’.”
iMedia Digital Showcase: The 10 Best Branded Facebook Apps, by Michael Estrin at iMediaConnection
Play with custom apps from Intel, American Express, Toyota, Dockers, Mello Yello, Louis Vuitton, Buffalo Wild Wings, True Blood, Bacardi, and Cooper-Hewitt.
Top 3 Ways to Add Audio to Facebook, by Morgan at EbookVoice
Using apps like SoundCloud, MixCloud and AudioStreams. Sounds like fun. I’m thinking about this for my page.
Control Which Image Facebook Uses to Represent Your Site, by Deltina Hay at SocialMediaBiz
“Luckily, you do have control over which image is used as the thumbnail when you and others share content from your site on Facebook. There are a few options available.”
Top 10 Small Business Facebook Pages: 2011 Winners! by Phil Mershon at Social Media Examiner
Congratulations to the winner, Intrepid Travel. “What the judges liked: great description of company philosophy on Info page; appealing use of “photo of the day;” keeps customers returning through mystery trips (“surprise and delight” element) and an interactive game; and creates customer community on Meet Others page.”
Think Twice Before Buying ‘Real Facebook Fans” by David Cohen at AddFacebook
“Money can’t buy you love, and it can’t buy you real Facebook fans, either, but that doesn’t stop operations like BuyRealFacebookFans.com from continuing to mine the cliché.”
Popular with Seniors: Classes on How To Use Facebook, by Jackie Cohen at AllFacebook
Classes on how to use Facebook are very popular among senior citizens in the U.S., who say that social networking reduces depression and fights memory loss.