After a post earlier on what recent Facebook platform changes mean for marketers, we provide a round up of good Facebook for business marketing links for the week just past. Learn how B2B pages use Facebook, ways to keep Fans from Unliking your page, 20 ways to promote your page, success stories you should model, who’s on the secret white list, how to create a Facebook media room, and much more.
Facebook for Business Marketing Posts from Around the Web
Facebook Dominant Social Network for SMB, eMarketer
“51% of US SMBs found wall posts the most effective marketing tactic, even though only 16% of US consumers said they had interacted with a brand on Facebook.”
Driving Traffic to Your Facebook Page, by Rich Brooks at Flyte Blog
“Whether that’s the right approach for your business depends on your goals and strategies. If your target audience is active on Facebook this could be a good approach. However, keep in mind that Facebook may be fleeting.”
6 Ways B2B Companies Are Using Facebook, by Kipp Bodnar at Hubspot
They are: rewarding brand advocates, doing product marketing and promoting testimonials, promoting news, sharing videos, showcasing experts, generating leads.
25 Facebook Page Ideas You Haven’t Tried Yet, by Janet Aronica at Hubspot
This is an excerpt from their new ebook, 100 Inbound Marketing Content Ideas.
4 Ways to Keep Facebook Fans From Unliking Your Page, by Sarah Goliger at Hubspot
The four are: “Keep your posts interesting; publish relevant, valuable content; find a good balance for publishing frequency; and keep them coming back for more.
How Consumers Interact with Brands on Facebook, by Erica Swallow at Mashable
According to this study commissioned by Constant Contact, “When it comes to “Liking” brands on Facebook, the reasons are varied, but for the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%).”
4 Successful and Creative Facebook Contests, by Todd Wasserman at Mashable
“But Facebook didn’t just add ease of use to contests, it totally changed the motivation behind entering them. Nowadays, the prize seems secondary. The main appeal of Facebook contests is to communicate something about yourself.”
5 Ways to Optimize Your Facebook Page, by Maya Grinberg at Social Media Examiner
Tips to use featured photos, left-side Links panel, rolling feedback, featured Likes, wall tab layouts.
20 Ways to Promote Your Facebook Fan Page, by Justin Wise at Social Media Examiner
“#11: Ask fans to post a link, #13: Put your fan page URL on your Twitter profile background, and #18: Redirect your webinar guests to your fan page”, among others.
Facebook Marketing Success Stories You Should Model, by Phil Mershon at Social Media Examiner
Learn what the Cheese and Burger Society, IdeaPaint, American Express Open, Banez Insurance, Petco, Red Bull, Toll Booth Saddle, Threadless and Skiddles are doing right.
The Secrets of Facebook News Feed Engagement: Research, by Linda Bustos at Get Elastic eCommerce
“On average, promotional “sale” statuses (or is that statusi?) get 30% more traction than regular updates. This likely varies quite a bit from retailer to retailer depending on the brand itself, type of products and psychographics of the Fan base, but this shows us we don’t need to be shy with sharing commercial messages through social media.”
Facebook eCommerce: Do Facebook Likes Matter? Research, by Linda Bustos at Get Elastic eCommerce
“Interestingly, a customer who owns a product is more likely to “Like” a product than one that just thinks its cool, or who wants to buy it someday. The “Like” button is an easy way to evangelize a product without writing a product review.”
Facebook Allows Users to Comment on Pages Without Liking Them, by Josh Constine at Inside Facebook
“This allows more users to join conversations, which could add more perspectives to discussions but also dilute them with unrelated comments, or drown them with complaints.”
How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button, by Josh Constine at Inside Facebook
“Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.”
Secret Whitelist Protects Facebook Page Management Tools from Having Pages Hidden in News Feeds, by Josh Constine at InsideFacebook
“We’ve now learned that Facebook maintains a secret whitelist of companies that are exempt from having content posted through their publishers consolidated across different Pages and clients.”
How to Create a Facebook Media Room for Publicity, on AllFacebook
“How can you give journalists what they need without leaving your business hanging? Create a tab for them on your Facebook page!”