What do financial pages put on their Facebook welcome tabs? How do they use their custom landing page on Facebook?
To answer this question, I went to the Financial category of our own Facebook Business Pages Directory, to see which pages used these tabs, and how.
Facebook Welcome Tabs of Financial Pages
Anchor Loans first asks visitors to Like their page, with a big blue arrow, above. That’s call to action number 1.
After that Like, visitors see brief description of their business and services, and an invitation to contact, implicit call to action number 2. I presume their Facebook page will give tidbits of real estate advice, but the page does not say that. Built with the Pagemodo app.
My Romanian is not good enough to read this welcome page, except for the word Start.
KMS Insurance Planning Solutions
KMS Insurance has done a nice job encouraging visitors to Like their page (screenshot above), and offering help in return. That’s call to action number 1. After the Like, a visitor sees:
Kevin Sheridan’s firm makes clear his focus is on his custmer and he describes what he offers to both individuals and small businesses. Call to action number 2 is a Share link to encourage Fans to send the page to Friends. Just a suggestion, but a bigger and bolder phone number might be nice.
Merchant Services is using their Welcome tab to describe their business and the benefits of their company. Their implicit call to action is to offer email subscriptions and contact information. Just changing the label from Email Subscription to Subscribe by Email might strengthen that call to action.
On his welcome tab, Mortgage Man Marc Meade gives a couple sentences on his background and specialties. He understands that Facebook is about fun, and offers cartoons, but unfortunately they are not large enough to see. Maybe delete the Paid Mortgage image and use the cartoons? And how about a phone and email at the top of the page, to make contact easy and to add a call to action?
While its welcome tab is simple text, Neighborhood Loans encourages a Like in return for information “to stay up to date with the Real Estate and Mortgage Market.” That’s a clear call to action and related benefit. Graphics of the principles, the office, happy customers, a neighborhood, would spice up the page.
Nick Taylor Farmer’s Insurance
Taylor offers a welcome page that gets you a quick online quote (call to action number 1), plus clear address, contact information and Google map (implicit calls to action number 2). He introduces his business by pulling content from another description, which left an incomplete sentence in my browser. Presumably he is using Tab software from Farmer’s Insurance.
Facebook Welcome Tab Observations
- Out of 18 listings, 7 in the financial category of our Facebook Business Pages Directory had custom welcome tabs. The rest landed visitors on their walls or links pages.
- Enticements for visitors to Like these welcome pages included “full access,” an offer to help, information to keep up to date, quotes and a suggestion of more cartoons?
- Most welcome pages had calls to action, some explicit and some implicit. Telling someone what to do next encourages that action, and is a best practice.
- Few of these pages make it clear you will get as a Fan, as distinguished from general benefits of being a customer of the business.
More Examples
See more examples of Facebook welcome tabs from the Arts and Entertainment, Automotive, Beauty and Spa, and Event Planning and Services Categories of our directory. More examples coming. Meanwhile, check out more on Facebook Page Tabs here.
And don’t you want to list your Facebook business page for FREE in our Facebook Business Pages Directory?
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