Add a free Facebook page tab with Tabsite. I use it and this is my affiliate link.
Facebook business marketing gets more complicated with Facebook’s recent platform changes. Learn how local marketing will change, the future of social shopping, how to determine the value of a Fan, how to create custom tabs, where to reach the growing market of seniors on Facebook, how the Subscribe button can benefit your page and much more.
Our Most Recent Facebook Business Marketing Link
Facebook Welcome Tabs of Financial Pages
See examples of welcome tabs of Facebook pages of financial services firms, and commentary on what should be included.
Facebook for Business Marketing Links from Around the Web
Facebook f8 2011: Implications for Brand and Social Media Marketers, Ignite Social Media
Detailed article with thoughtful section on “What It Means for Marketers.” Key points are:
- “How users discover, consume, and share content is changing significantly”
- “High-quality brand content will be further rewarded”
- “Apps and sites may now have a more natural, integrated Facebook sharing experience”
- “The volume of sharing activity stands to grow dramatically”
- “Advertisers will be able to target Facebook users by product interest and media consumption”
5 Ways Facebook’s New Features Will Be Fuel Social Shopping, Mashable
They are: “better self-expression for shoppers, product discovery through the Ticker, ability to create wishlists, clearer permissions, and shopping with friends.”
How the New Facebook Impacts News Feed Optimization, IMediaConnection
Find “a brief summary of some of the key enhancements and how they may impact the day-to-day marketing communications process within the news feed.”
New Facebook: What It Means for Local Marketers, Mashable
“The new Facebook updates are designed to create more engagement overall, and two of the changes could favor local marketers.”
5 Brands That Are Surprisingly Successful on Facebook, Mashable
See what Oreo, Nutella, Converse, Audi, and I Love Being Black are up to.
How to Determine the Real Value of a Facebook Fan, IMedia Connection
“Beyond the number or quantity of fans, it is also important to measure the value of fans. …the key to measurement is to think beyond what is happening behaviorally to link this data with attitudes about the fan page content itself, especially when evaluating the value of a fan.”
How to Create Custom Tabs on Facebook Business Pages, Hubspot
“So, how do you create your own custom Facebook tabs? Turns out it’s not as difficult as you might think. Just follow these 6 simple steps to creating custom Facebook page tabs…”
Facebook’s Subscribe Button: What’s To Like?, Aweber
“Are you trying to build a following and start your first email list? Opening subscriptions on your personal profile could be a good place to start before setting up a fan page for your brand. Are you marketing a well-established brand or product? Pages is your best bet in this case, due to the extra marketing power they have over profiles. Are you marketing yourself to blog readers or clients? You’ll have to decide whether you?ll benefit more from the personal touch of interaction on your own profile or marketing your services as a product with a fan page.”
People Are Talking About Facebook’s New Metrics, Marketing Pligrim
“…social media marketing is… about connections and reviews, it’s about creating buzz that travels from your customer to their friends and out to their friends and so on. Facebook is making an attempt to quantify these connections with new metrics for Pages.”
How to Appeal to Facebook’s Fastest Growing Demographic: Seniors. AllFacebook
Techniques include images, “dwell time,” no hype, shun jargon, build trust, tell stories.
Facebook Pages Get Bigger Wall Photos, Lose Reviews, AllFacebook
No more discussion or review tabs, everybody. (They never worked anyway.)
Facebook’s News Feed Boosts Likes and Comments, AllFacebook
But “the flip side of this is that the average page has had a 33 percent drop in views per post.” (I have experienced this drop on my page, but not the increase in Likes and Comments.)
Does Facebook Fan-Gating Hurt Facebook Engagement? Social Media Examiner
“The reason to fan-gate is fairly obvious: to increase the number of Likes by making it a requirement to access something that is presumably desirable to your fans. This could mean access to download a white paper, receive a coupon or participate in a contest. However, this begs the question of the value of a required Like.”
How to Move Your Facebook Tabs to Secure Hosting Required by Facebook, Social Media Examiner
“As of October 1st, Facebook announced that any iFrame page tabs not hosted on a secure server under HTTPS will not be displayed to users browsing under HTTPS. This article will tell you what you need to do.”
Facebook’s News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts, InsideFacebook
“There is a chance that Facebook has decreased the EdgeRank of Page posts, but brands and Page management companies should consider holding their concerns until more data becomes available.”
How to Use Secret Facebook Groups to Enhance Your Business, Social Media Examiner
Who might want to use Secret Groups? Managers, remote virtual teams, crisis management teams or personal development coaches. Learn how here.
Earlier Facebook for Business Marketing Links
12 Facebook for Business Marketing Links, 9-30-11
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