Interesting Facebook business marketing links this week include these topics: Facebook recommendations, welcome tabs of pages in the food business, lots on how to use new Facebook page features, best ways to get more Fans, how Edgerank is working now, 20 top B2B Facebook pages, encouraging in-store marketing on Facebook, and much more.
Our Recent Facebook Business Marketing Links
Facebook Business Marketing Links from Around the Web
VW Releases Inventive Facebook Timeline Cover for Fans, Mashable
“The automaker has created an appropriately themed image for Facebook users in need of a cover for their redesigned profile pages, which are expected to go live sometime Friday.”
Facebook Launches New In-Line Translation Tool, Mashable
“For example, if you’re an English speaker reading a Facebook public Page and encounter a comment in Spanish, you’ll see a Translate button next to it, letting you click to see it translated into a pop-out window in English.”
How to Get Twitter and Facebook Fans, Toilet Paper Entrepreneur
73 people share their tips on what is working for them to get more Fans.
What’s Not To Like With Brands on Facebook, Marketing Pilgrim
“Smart marketers will simply set expectations for Facebook performance based on the reality that not everyone will play along. Others will be driven to get every last ounce from everyone regardless of whether the end result of trying to court all people could end up being alienating some.”
What Do Facebook Users Expect From Brands? eMarketer
Facebook users have both positive and negative expectations when “liking” a brand. See the top graphic for the positive and click the title above for the negative.
58% of Facebook Users Expect Exclusive Content from Business Pages, Hubspot
“Because many Facebook users are expecting exclusive content and other offers as a result of ‘liking’ a Facebook business page, it seems that marketers might want to put more effort into offering fans content that isn’t available through subscription to other channels such as following your brand on Twitter or subscribing to your blog or email updates.”
How Facebook’s New Features Will Affect Digital Marketers, Mashable
Contextual sharing, auto-sharing, social data, and two-way discovery are what author Patrick Sayler foresees.
Why Facebook Fans Are Useless, IMediaConnection
“I believe that with the right approach there are smart things marketers can do to make these fans evolve into true customers. Four tips come to mind.”
How to Increase your Facebook Edgerank Effectiveness Score, Fansbridge
“Let’s talk about some strategies for effective wall posts. What exactly is going to cause your fans to engage more with that content?”
How to Use 3 New Facebook Features for Better Social Media Marketing, Copyblogger
Take advantage of bigger pictures, the ticker and top stories…
How to Use Facebook Timeline for Marketing, InsideFacebook
When the time comes that we all have them, create a branded timeline cover and show off your best content.
Facebook to Remove Reviews Tab, InsideFacebook
“A notice visible to admins at the top of Pages that have installed the Reviews tab reads ‘The best way to encourage conversation and feedback is through posts and comments on your wall. To focus on this, we’ll be removing the Reviews app on October 31st.’ ”
Study of Facebook NewsFeed Changes, InsideFacebook
Page post comments up 21%, Likes up 9%, impressions down 25%.
Top Examples of In-Store Marketing on Facebook Pages, InsideFacebook
“… how do you drive traffic and engagement for your Facebook Page using in-store promotions, or inversely encourage visits to your business through marketing on your Page?”
Facebook Updates Formula for Counting Active Users, InsideFacebook
“This means that users who hit the permissions dialog but choose to not authenticate the app, or who visit the app without logging in (for those apps that allow that behavior), will no longer be included in active user counts.”
20 Examples of Effective B2B Facebook Pages, Bloggertones
“Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies, big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebook pages.”
Alternative to Facebook’s Disappearing Discussion Tab, AllFacebook
Forum for Pages is a free app that is one alternative.
The Average Facebook Post Lives 22 Hours and 51 Minutes, AllFacebook
“If you knew the average lifespan of your posts, you could post again right when the previous posts died off. Your page would always have a live post out there for fans. You’d be maximizing your possible exposure.”
Burberry Leads Other Fashion Brands on Facebook, AllFacebook
“The L2 Digital IQ Index: Fashion study examined the brands’ effectiveness by studying their websites, digital marketing efforts, social media marketing, and mobile presence.” The top 10 are listed.
Earlier Facebook Business Marketing Links