Here are links to great Facebook business marketing topics from others this week: the anatomy of an effective Facebook page, 6 ways small businesses can win with Facebook, how to use Facebook as a page, “Like-gating” to get more Fans, moms and Facebook, page tweaks for the holidays, the importance of photos, and much more.
I’ve been busy with the relaunch of our Facebook Business Pages Directory, expanded to allow you to showcase all your social media links. Expect it shortly.
Other Facebook Business Marketing Posts from Around the Web
Anatomy of an Effective Facebook Page, Hubspot
Pamela Vaughan has put together a 13 point summary of a good Facebook page. See how yours measures up.
Heinz Lets Friends Send “Get Well” Cans of Soup, Mashable
“The food company is letting friends send each other real (rather than virtual) cans of Cream of Chicken or Cream of Tomato soup emblazoned with a “Get Well Soon” message and their name for £1.99 (approximately $3.00) per can. Fans can customize and pay for the cans using a web application on Heinz’s Facebook Page.”
6 Ways Small Businesses Can Win With Facebook, Social Media Examiner
The six are: have a plan and a strategy, use custom tab applications, emphasize interaction, be available, take action, and be flexible.
How to “Use Facebook as Page” to Raise Brand Awareness and Gain Fans, InsideFacebook
“The benefits of doing this include:
- “Easy access to Page metrics, including new fans, activity, Likes and comments
- “Personalized Page News Feed
- “Page Events
- “Engagement with other Pages, raising brand awareness around Facebook and driving visitors and new Likes”
5 Examples of Like-Gating to Generate Facebook Fans, Hubspot
“Here is some inspiration from other Facebook pages to show you how like-gating can facilitate your page’s growth and help you generate more leads from Facebook.”
Moms Continue Flocking to Facebook, Mashable
“eMarketer estimates 23 million US moms are on Facebook this year—a figure that counts women with children under 18 in the household who use the site at least once each month. That represents well over two-thirds of all online moms in the country.”
How to Determine How Frequently to Post on Your Facebook Page, InsideFacebook
“Third-party tools such as PageLever and EdgeRank Checker can track the activity on a post by the hour so you can easily get an accurate, personalized assessment of the life-span of your Page posts.”
Half of Mobile Users Read Brand Posts, AllFacebook
“That gem appears in comScore MobilLens’ latest tally of mobile Facebook usage, which has risen 50 percent over the past year.”
7 Tricks and Treats to Boost Your Brand on Facebook during the Holidays, AllFacebook,
These include: start early, run photo contests, update images for the season, do polls, work the news feed, get Fans to “talk about this,” don’t be a Scrooge.
Facebook Promotes Photos from Pages You Like, AllFacebook
“Presumably, Facebook wants brands to put more images on their pages. Pages look a lot more inviting with regularly updated images. Uploading them can also be an easier way to update page content more frequently and put more stories in fans’ news feeds and tickers.”
5 Types of Facebook Fans Every Business Needs, AllFacebook
They are: friends and family, your current customers, potential customers, media and trade publications, and media fan bodyguards.
Zipcar’s Facebook Page Now Lets You Reserve Vehicles, AllFacebook
“A Zipcar account is not necessary to use Reserve a Zipcar, which also provides maps with the locations of available vehicles, directions, and the ability to share reservation details on Facebook.”