Hot stories this week on Facebook business marketing include: 5 commandments for luxury brands, 3 ways to move more products on Facebook, timing your posts, getting more repeat shoppers from Facebook, 6 Facebook marketing best practices, how to become a top story, and even new publication on the topic.
Check out the new fb & Business Magazine
fb & Business: “Unofficially revolutionizing the way business gets done.” Facebook expert Mari Smith is the executive editor.
Facebook for Business Marketing Links from Around the Web
6 Facebook Marketing Best Practices, Hubspot
These are: “Post every day, focus on engagement, have a call to action, don’t over-sell or undersell yourself, ask for the Like, and make it fun.”
7 Deadly Sins of Facebook Page Design, IMediaConnection
1. Don’t have a landing page
2. Don’t have a fan-gated custom tab
3. Not displaying your social media properties in Facebook Info
4. Not listing all of your web properties in your Info
5. Not managing your featured thumbnails
6. Not utilizing the full dimensions of the profile image
7. Not integrating your YouTube channel into your Facebook tab
How does your page stack up?
5 Best Practices for Financial Institutions on Facebook, Mashable
These are: “Don’t just talk about banking, host contests, offer career advice, be cool, and show off your good work.”
How to Become a Top Story on the New Facebook, Hubspot
“Gaining a high EdgeRank is contingent on creating the type of content that gets people to click on it in one way or another and to do so consistently. Here are some tips on how to create engaging content.”
How to Time Your Facebook Posts to Reach More Fans, Mashable
“Post a status update. Every hour, record the number of impressions, likes and comments. Figure out when the rate of new impressions or likes slows down.”
How to Set Up an Eye-Catching Facebook Business Page, Your Friendly Neighborhood Computer Guy
Three steps: create a page, fill in basic info and then pimp your page — see his various strategies.
How Facebook Could Make Credits for Websites Work, InsideFacebook
“…a big hurdle to conversions is getting potential customers to enter their payment details, so this could be a big new way for them to make payments easier and monetize more users.”
Network Solutions, NorthSocial Launch Facebook Fan Page Marketing, AllFacebook
“Fan Page Marketing taps the capabilities of North Social’s Facebook app platform to offer brands, small businesses, individuals, and organizations access to a suite of 18 viral apps for a flat fee.”
7 Money Saving Ways for Local Businesses to Market Themselves on Facebook, AllFacebook
“If you can’t afford AdWords or search engine marketing services, the steps below are a great alternative. And even those who can afford serious cash outlays should also complete these seven steps.”
3 Ways to Move More Products on Facebook, AllFacebook
They are: don’t put all your products up, offer exclusives, and talk about specific items for sale.
How Facebook is a Perfect Match for One Irish Hotel, Mashable
“Earlier this month, the hotel launched a competition, in association with WeddingsOnline.ie, to capture the imagination and hearts of Facebook users with one of the most romantic competitions to hit the internet.”
3 Ways Facebook Can Help You Get Repeat Shoppers, Mashable
They are: offer incentives, collect customer data, embrace multi-channel marketing.
5 Commandments for Luxury Branding on Facebook, AllFacebook
Thou shalt: “make it elegant and creative, interact with aspirational customers, control your image, keep it fresh, and evaluate your own digital marketing needs.”
Earlier Facebook Business Marketing Links