source: eMarketer
Current awareness for Facebook business marketing: learn about how B2b and B2C marketers differ in their use of social networks, how an orange puppet won over young fans for a once-stodgy car, four ways to maximize your Facebook presence, and much more.
FB Business Pages Directory
Our new directory for Facebook business pages launches this week. The expanded version permits upload of your logo, inclusion of other social media links, fuller descriptions, and more. Take a sneak peak at the FB Business Pages Directory.
Facebook Business Marketing Links from Around the Web
B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success, eMarketer
“Facebook was the overwhelmingly dominant social network for B2C marketers. More than 75% of B2C companies said they were most active on Facebook compared to Twitter (8.4%) or LinkedIn (6.2%).”
Big Brands Like Facebook, but They Don’t Like to Pay, Wall Street Journal
“The centerpiece of Ford Motor Co.’s online campaign for the 2012 Focus was a free Facebook page hosted by an orange-colored puppet that in a few weeks won over a new, younger audience for the once-stodgy compact.”
Deal United’s Facebook “Credit Rewards” Let Clients Incentivize Signups and Purchases with Virtual Currency, InsideFacebook
“German offer provider Deal United today announced it is entering the virtual currency incentives industry with the launch of “Credits Rewards”. The new service allows brands to reward to users with Facebook Credits when they make purchases, registrations, signup for newsletters, enter contests, fill out surveys and more.”
How to Optimize 7 Popular Social Medial Profiles for SEO, Search Engine Marketing Group
Learn how to get your Facebook business page found by the search engines. Your Twitter, Linkedin and other social media profiles, too.
4 Ways to Maximize Your Business’ Facebook Presence, Hubspot
“Yes, Coke is one of the largest international brands, but there are lessons to be learned from this soft drink giant that can be replicated by any marketer.”
Three Secrets to Success of Facebook’s Most Engaging Page, AllFacebook
They are: both content and context are king, offer variety, and keep it fresh. Now click that link to find out the name of the page.
Facebook New Feed Favors Pages with 1,000+ Fans, AllFacebook
“Facebook’s altered news feed may benefit pages with 100,000 fans or more, while harming those with fewer than 1,000 fans.” (Our Facebook for Business page has over 1,000 Fans, and we have seen a drop, not an increase? Not yet a Fan? Please Like us, at right.)
How to Promote and Maintain Your Facebook Business Page, PC World
“Your initial goal… should be to expand your reach, provide relevant information about your business, influence potential customers, demonstrate that you have authority in your field, and engage fans.” Good overview of the basics. See the tip on how to share FB updates on Google+.
Earlier Facebook Business Marketing Links
14 Facebook for Business Marketing Links, 10-28-11
