The launch of Google+ business pages to compete with Facebook Business Pages was the big event this week in Facebook Business Marketing. We bring you 10 links on Google pages in a special section. In 12 more links, we talk about Facebook marketing to increase your Fan engagement, turn Likes into Leads, use stats to see if your page is succeeding, and understand the limitations of Facebook Smart Lists. And more too.
Our Recent Facebook Business Marketing Post
Google+ For Business Our quick initial post on this new Facebook page competitor.
Google+ Page Links
How to Set Up Your Google Plus Business Page in Under 3 Minutes, Flyte Web Marketing
Their YouTube video shows you how.
Small Business Should Grab a Google+ Page, But…, Small Business Search Marketing
Matt McGee says “But…, I wouldn’t get too excited about this just yet. Ask yourself this one simple question: Are my customers and prospects using Google+?”
How to Optimize Your Google+ Page – Free Ebook, Hubspot
Hubspot says best practices include: share lots of photos, add recommended links, promote it on your blog and website, and more.
How to Set Up a Google Plus Brand Page, Mashable
See 17 pages of brands with Google+ pages in this slideshow.
Google Plus Rolls Out Brand Pages, Duct Tape Marketing
Discussion of claim process, administrators, circles, multiple pages, badges, and search features.
Google + Brand Pages vs Facebook Fan Pages, Mashable
See 5 slides. “Although it’s still too early to tell what will come of it, many major companies are taking on the additional network. So far, it seems the main differences between the two are Facebook’s applications and advertisers versus Google+’s Hangouts feature.”
Google+ Adds New Features, Social Media Examiner
See videos on Ripples, Creative Kit and other features.
Using Google+ Ripples to Connect with Influencers, SEOmoz
“When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post.”
Max SEO with 8 Simple Google+ Steps, SocialMedia.Biz
These include: make sure your posts are public, use clean URLS, add friends, and more.
10 Tips and Tricks for Better Google+ Brand Pages, Mashable
See this slideshow of ten tips.
Facebook Business Marketing Posts from Around the Web
6 Guaranteed Tactics for Turning Facebook Likes into Leads, Hubspot
Pamela Vaughan recommends: implement a Like-gate, share links to landing pages on your wall, offer exclusive content, and three more that you have to click to find out.
Facebook Brings Recent Stories Option Back to News Feeds, Mashable
“The update adds a “Sort” link at the top of the News Feed. Clicking it brings up two options for organizing News Feed content: ‘Highlighted Stories First’ or ‘Recent Stories First.’ ”
What Encourages Facebook Engagement, eMarketer
Photos, by far and away, encourage more engagement than video, text or links. (See graphic at top.)
4 Essential Facebook Page Apps to Increase Communications with Fans, Mashable
In the author’s opinion, they are: Tweets to pages, static HTML, Contactme, and RSS Graffiti.
3 Signs You’re A Success on Facebook, IMediaConnection
Monitor specific metrics of engagement level, fan count, and posting volume.
Why Facebook Smart Lists Are Actually Dumb, Online Social Networking
“Try to use Facebook friend lists to selectively invite people to Facebook events or to “like” Facebook pages. The only lists available for such invitations are Facebook smart lists, even if those “smart” friend lists happen to be totally empty lists. That’s especially dumb.”
Bloggers Guide to Meaningful Engagement on Facebook, Google+ and Twitter, Problogger
See tips on how to optimize your news feed on Facebook, specifically to post only 2-5 times a day, keep updates under 100 characters, and use links.
3 Ways to Boost Interaction with Your Facebook Fans, Social Media Examiner
They recommend: become a resource, offer your services free, and make your Fan page a complete knowledge hub.
Facebook Likes Are One Thing, While Referrals Are Another, Marketing Pilgrim
“It’s for this reason, a least in part, that only 7% of Likes are about referrals. A referral requires thought and intention.”
Zara: Facebook Fan Page Example, Ignite Social Media
“The company’s dedication to style is apparent on their minimalist Facebook fan page, which has some features that are worth checking out.”
Facebook Shuts Off Automatic Feed Syndication in Notes App, Inside Facebook
“But now the company is telling users that it is removing the auto-posting feature on November 22nd, and directing them to instead to “post links on your Wall.”
10 Best Facebook Pages You Have Ever Seen, Hubspot
The author says, “Put simply, these pages are awesome. Each of them has different strengths, but they’re all AWESOME.”