We again encourage you to list your Facebook business page in the free and redesigned FB Business Pages Directory, just as Cazarra has done above. Include not only your FB page link but also hyperlinks to social media presences and your website. Add content, keywords and images.
This week, find links to Mari Smith’s 7 tips to maximize shares, why you might need daily marketing messages, how Wednesday beats Friday, evidence that Facebook is a website killer, and much more.
Our Recent Facebook Business Marketing Posts
Facebook Business Pages Directory: Add Your Page
See examples of listing features, or add your page to the free FB Business Pages Directory right now.
Facebook Business Marketing Links from Around the Web
7 Tips to Maximize Shares of Your Facebook Posts, MariSmith
Tips are: “use an eye-catching image, keep the narrative short, keep first person to a minimum, include a call to action, write about timely topics with helpful tips and resources, experiment with longer content, and share a great cause.”
5 Best Practices for Real Estate Pros on Facebook, Mashable
The recommendations are sensible for any business: ”connect with clients, maintain steady communication, integrate with existing marketing, consider ads, and maintain a professional image.”
Why You Need to Consider Daily Marketing Messages, IMediaConnection
Given Google’s Freshness update and Facebook’s New Feed changes, consider whether your FB updates should be daily. “It is time to demand that brand marketers operate on the same cadence as their customers and that today’s marketing messages are literally today’s messages — engaging content developed daily that’s in context with contemporary memes and interests of the target customer.”
Photos Draw Most Facebook Interactions, Links the Least, Search Engine Marketing
The moral is more graphics, even daily photos. Fewer link shares. I’m using the PostPlanner app to schedule photo updates, and it’s great.
Wednesday is Sharing Day on Facebook, Marketing Pilgrim
“Turns out more people share and click on Facebook posts on Wednesday, than any other day of the week. Take that, Friday.”
How to Connect with Local Customers via Facebook, Social Media Examiner
Video interview with Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence.
Facebook: Website Killer, IMediaConnection
“For many companies now, particularly those with non-transactional sites, visitor figures are in decline, while their Facebook visitors are growing.”
Facebook Page Creators Embrace Google Plus, AllFacebook
“… page-creation outfits such as Vitrue and Buddy Media announced their support for the newcomer.” The former says: ”This new platform allows our customers to extend their reach even further to the audience we believe Google Plus will accumulate in the near future.”
96% Of Small Businesses Are On Facebook: Report, AllFacebook
In a survey of 1,972 small businesses, Constant Contact “found that a staggering 96 percent of them are using Facebook as a marketing tool, and 86 percent found the social network to be effective.”
Facebook Comments Are Four Times the Value of Likes, AllFacebook
“EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like.”
Facebook Engagement Pointers for All Campaigns, AllFacebook
They are: “speak with an authentic voice, integrate Facebook into everything, hold two-way conversations, and measure success.”
Small-Midsized Business Have the Most Facebook Reach, AllFacebook
Roost’s findings include:
* ”Small and mid-sized businesses involved in music, entertainment, and luxury goods had the most reach.
* ”The most active small and mid-sized businesses were in the medical and health industries.
* ”The most efficient “signal-to-noise” ratios were posted by companies in the music and broadcast media sectors.”
Earlier Facebook Business Marketing Links
Add your Facebook business page in the redesigned FB Business Pages Directory now!