New on Facebook business marketing this week: how to be a Facebook rock star, how brands are tapping into social games, why pages need Friends, how “Likes 2.0″ work, how to use the subscribe button, where to find an app that enables discount coupons in return for Facebook Likes, and why Sponsored Stories moved to the Ticker.
Facebook Business Marketing Links from Around the Web
How to Be a Rock Star on 8 Social Media Platforms, IMediaConnection
To be a Facebook rock star, you need to use dedicated landing tabs, consumer insights and customer service, targeted Facebook ads, integration with other social profiles, and “immersive experiences” (iframes to create customized Facebook experiences, including videos, animation, and e-commerce.)
Like 2.0: New Tactics to Engage Subscribers, IMediaConnection
“…reward programs are more important than ever to assist brands to continue the dialogue with their loyal followers. Ultimately, the ever-evolving social sphere will reveal whether reward-based evangelism can fuel and sustain a meaningful conversation.”
Facebook Users Are Slow to Like Brands and Retailers, eMarketer
“Branded Facebook pages do not fare as well as other types of content, … according to a Crowd Science survey. They had the lowest number of “likes” (9% of users) compared to wall posts, photos and comments (16%) and videos (12%). The most popular reasons for “liking” a page tied between showing support and enjoying what was being said, both at 28%. Neither are attributes most often associated with brands.”
4 Ways Brands Are Tapping Into the Power of Social Games on Facebook, Mashable
They are: in-app ads, gamification, charity and corporate responsibility, and build community.
Facebook: 1 in 10 Ticker Stories Could Be Ads, Marketing Pilgrim
“As a marketer, I say ‘yeah’! It’s one more place to catch the eye of a potential customer. After that, it’s all about the cost verses the return. I imagine, for some businesses, it will be worth the investment.”
Facebook Introduces Sponsored Stories to Ticker, Mashable
Why? ”… the answer may be for the ticker to serve Facebook’s growing advertising platform. After all, if users aren’t paying that much attention to it, they may be less inclined to complain about advertising occasionally appearing there.”
Why Brands Need Friends, not Fans, on Facebook, Mashable
“Brands would do best to approach the problem differently or, more specifically, to start acting like those hyper-connected Facebook friends we all have. These individuals not only broadcast their status updates, connect with apps like Spotify, and Like frequently; they also frequently engage friends in one-to-one discussions or curate social events, thereby building broader community circles.”
Amy Porterfield Shows You How to Grow Your Facebook Audience, Flyte Web Marketing Blog
The author of Facebook Marketing All-In-One for Dummies talks about engagement. Facebook ads and a welcome tab are her tips to grow.
How to Find and Add an App To Your Facebook Page, Social Media Examiner
Learn about defining, finding and installing apps.
How Brands Can Use the Facebook Subscribe Button to Drive Referral Traffic To Their Site, InsideFacebook
“While the Subscribe Button is limited to Profiles (and not Pages), it can be an additional source of referral traffic for websites if implemented correctly. Large businesses in particular could reap enormous benefits by encouraging employees to activate the Subscribe Button on their profiles and begin sharing relevant content, but brands of all sizes should also see a boost in referral traffic from Facebook if they have a strong and professional team.”
Discount Coupons for Facebook Likes? Likebids, AllFacebook
“LikeBids allows marketers on Facebook to offer coupons to prospective customers, triggered when posts attract a predetermined number of likes on the social network.”
Past Facebook Business Marketing Link