source: eMarketer
Trending topics on Facebook business marketing this week are the revised Facebook Insights, expanded status updates, and the pros and cons of Google Plus pages for business. See also a review of 7 apps to create custom pages, tips for marketing to sports fans, and an app that lets you sort and export fans data.
Facebook for Business Links from Around the Web
Check out Facebook’s tutorial: Learn Page Insights.
Your New Facebook Status: 63, 206 Characters Or Less, Mashable
Novelists, get rolling. You can now create status updates of over 60,000 characters.
6 Ways to Psyche People into Shopping on Facebook, AllFacebook
Six psychological theories of shopping, visualized in an infographic and listed too.
5 Tips for Marketing to Sports Fans on Facebook, Mashable
- “Invite Everyone to the Game
- “Initiate a Round-The-Clock, Full-Court Press
- “Offer Exclusive Content
- “Get Players Involved
- “Have a Game Plan and Play to Win”
Facebook’s New Analytics Reminds Businesses to Engage Fans, Mashable
“a Page is really just the place where content resides, as fans are 40 to 150 times more likely to consume branded material in their news feeds than on the actual fan page itself. This discovery led to Facebook’s expansion of “Page Insights,” including new metrics and analytics designed to constantly remind business owners of what truly matters: engaging content.” In particular, see explanation of “People Are Talking About.”
Agorapulse is an app that lets you identify, qualify and export your fans. Available in this page management software, in its $29 a month version.
7 Killer Apps for Building Custom Tabs on Facebook, AllFacebook
The review compares Static Html, Tab Fusion, Tabsite, Welcome Tab, Iwipa, Lugure, and PageModo.
Google Plus for Business, the Facebook Competitor
Will Brands be Successful on Google Plus? eMarketer
“… while brands seem to be adopting Google+ pages at a good speed, consumers have yet to embrace connecting with brands on the social site.”
10 Productive Tasks You Should Be Doing on Google Plus Right Now, Problogger
The to-do list is: “create a stream of thought leaders, get circled by thought leaders, use Google+ to source ideas, collaborate with business colleagues, manage large circles with Sparks, create smart custom Circles, use it as a niche blog, use Hangouts as an educational tool, as a podcast tool, and to look for a job.”
Google+ and What It Means To Your Business, Social Media Examiner
Jesse Stay, author of Google+ for Dummies, says “It pulls you in and you don’t even have to be on Google+ to see that. You can be on Gmail, you can be on Google Calendar, you can be on any number of Google sites and that little red box is still there and it follows you wherever you go on any of Google’s products.”
Why a Google+ Brand Page Could Be More Important Than Your Facebook Page, Pete Stringer
“… if people are Googling for “Boston Celtics tickets”, our new Boston Celtics Google+ brand page will show up in the results, presumably near the top. After all, doesn’t Google have a vested interest in keeping its own traffic in house, on pages it controls, featuring ads it can sell?”
Will Google+ Overtake Facebook? Data, Hubspot
“Based on the data points we’ve seen so far, Google+ looks promising right out of the gate. Even if Google+ turns out to fizzle, you don’t want to risk getting left in the dust.”
4 Critical Ways Google Plus is Changing Search, Hubspot
These are: 1) “Google+ content is appearing as site links in search queries, 2) Google+ and Google Places are being integrated, 3) Google+ Profile integrates with search results and 4) Google News is spotlighting +1 content.”
Earlier Facebook Business Marketing Link
11 Facebook for Business Marketing Links, 11-25-11
