First Google+ and now Twitter have brand pages to compete with Facebook business pages, and we give you links to explain. Also find Facebook business marketing links on Facebook ecommerce, its secret to high engagement, how to fuel lead generation on your page, expanded use of @tags, how to get more Likes and more.
Our Recent Facebook Business Marketing Post
Facebook Business Marketing Links From Around The Web
4 Ways the New Twitter Is Taking on Facebook, Mashable
“Now Twitter will give brands a home. The new pages allow marketers to customize their headers in a way that makes their logos and taglines more prominent. They can also choose a tweet to stay at the top of their page, and that tweet will be automatically expand — even if the visitor doesn’t click on it — to show a photo or video.”
Twitter Launches Brand Pages for Business Accounts, Hubspot
Pamela Vaughan says that four benefits of the redesign are: customizable header images, featured tweet, separating @replies from @mentions, and embeddable tweets.
7 Dimensions of Facebook Commerce, Get Elastic
“While I’d be hesitant to say anyone’s making a mint off selling physical goods through Facebook, many brands have found it an important space to connect with fans. … There’s a lot of opportunity to play around with social marketing, even if you don’t use all aspects of the ecosystem.”
The Checklist All Facebook Pages Absolutely Must Have, AllFacebook
Tasks on the checklist are grouped in these categories: analysis, strategy, basic setup, community management and additional.
Facebook’s Secret to High Emotional Engagement? Faces, Mashable
“A study commissioned by Facebook examined how consumers’ brains responded to the site as well as to Yahoo’s and The New York Times‘s homepages. NeuroFocus, the Berkeley, Calif., firm that executed the study, found that of the three, Facebook scored highest on attention, emotional engagement and memory retention.”
How to Fuel Lead Generation with Facebook Contests, Hubspot
This detailed post tells you who can benefit from contests, defines the terms, describes the setup process, gives Facebook rules, suggests when to use contests vs sweepstakes, and more.
Bacardi Uses Facebook to Simulate a Party Experience, Mashable
“The campaign, dubbed “Unwrap the Night,”, recreates the sights and sounds of walking into a house party from a first-person perspective….Your Facebook data makes appearances throughout. Your best friend’s name appears when you glance at the screen of your mobile phone. The drinks menu is made up of concoctions your closest friends have developed — and named after themselves. Your own photo appears in a Andy Warhol-like montage on the wall.”
Facebook Expands Editing of @Tags, AllFacebook
“After getting the page ID, users can type the following text into their status box: @@[0:[page ID:0:LinkName]], and then replace “page ID” with the page’s ID and “LinkName” with whatever they want the linked text to display.” And Here’s a Shortcut for Editing Facebook @Tags using the Facebook Tagging Tool.
How I Got 18 Times More Likes on a Facebook Update, Problogger
“One was around the use of images. Amy mentioned in the webinar that images are the number 1 thing that people are sharing on Facebook. While I knew this I hadn’t really acted on the information. So this morning here’s a little experiment that I did…”
Intuit Begins Creating Facebook Storefronts, AllFacebook
“Business customers of Intuit’s web payment services with existing Facebook pages must answer a few questions and install the app, and SimpleStore for Facebook is automatically generated under a store tab. Customers can pay directly via credit card on Facebook for businesses already customers of Intuit payment services and not have to use any additional logins, ensuring that merchants are paid quickly and directly.”
Complete Bloggers Guide to Facebook Marketing, Problogger
Amy Porterfield gives five or so quality links for each of her four steps are: set up foundation for success, quickly grow a lucrative fan base of quality leads, create ongoing massive engagement, and turn fans into profitable super fans.