Hot topics on Facebook business marketing this week include 10 Facebook apps to improve engagement, Constant Contact’s new marketing platform on the site, 4 ways to convert fans to super fans, how to design a killer Facebook ad campaign, research on what users look at on Facebook pages, and much more.
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Here’s What People Look at on Facebook Brand Pages, Mashable
“In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.” See screenshot above and also the study’s 4 other take-aways.
How to Design a Killer Facebook Advertising Campaign, Hubspot
“You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions).” The steps are: set up goals, outline your plan, decide who to target, define your budget and track progress.
Constant Contact Debuts Facebook Marketing Platform for Small Business, AllFacebook
With Constant Contact, you now can: “create professional-looking landing pages on Facebook; manage like-gated campaigns and offerings, such as coupons, weekly special deals, fund-raisers, product showcases, and videos; publish and promote campaigns to Facebook, Twitter, LinkedIn, and email, via the platform; and access metrics including fan growth, email list growth, visits, clicks, downloads, and participant sharing.”
Facebook Testing New Coupon Posts and Ads InsideFacebook
“Facebook is testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage. Users who see the ad or the page post can click “Get Coupon.” This action can be posted to a user’s Wall. Users then receive an email from Facebook with the coupon and an option to share it with friends.”
4 Ways to Convert Fans into Super Fans, Mashable
Amy Porterfield’s methods are “attract your ideal fan with engagement ads, create word-of-mouth advocates with contests, grow your lead list while you grow your fan base, and convert with calls to action.”
How To Get 41% More Likes on Your Facebook Posts, AllFacebook
Learn about advanced Facebook posting strategies called hypercuration and content optimization and reposting.
How MTV Generated 12m Worth of Exposure Using Facebook Wall Posts, Ignite Social Media
“Using a CPM (cost per thousand impressions) of $10, which is quite realistic for a highly targeted online media buy, you can then value each of these pages work on their newsfeeds. And we find that, together, the Top 50 pages generated $84,600,000 worth of impressions from their updates in only 60 days. This equates, of course, to $42.3 million a month…The largest share of that value went to MTV, whose 12 billion impressions are valued at $12,187,589.”
How to Increase Facebook Engagement Using Custom Page Tabs, Mashable
“Brands that invest in building the right types of tabs on their Facebook Pages are more likely to increase Likes and achieve real engagement growth. However, simply throwing a tab up will not suffice. There are certain considerations and important steps to take in order to significantly increase engagement through a Facebook tab.”
Top 10 Facebook Apps for Fan Engagement and Building Community, Social Media Examiner
They are: Fan of the Week for Pages, Booshaka, Networked Blogs, PostPlanner, YouTube, LiveStream, Contact Me, Constant Contact, Scribd for Pages, and Ecwid. I’m using have of them, I find.
7 Ways to Improve Results on Your Facebook Page, AllFacebook
They are: “focus on quality, invite friends, learn graphrank, know your audience, vary your media, keep it simple, post questions.”
Research Says Social Media Is NOT The Place Where People Get Local Business Data, Marketing Pilgrim
Only 1% of those surveyed get restaurant info from social media. ”The news for social media is only slightly better when you include bars, restaurants and clubs in the mix with only 3% of the respondents saying social media does this job for them.” Where to they turn? Search.
No Timeline Pages for Brands Yet, Facebook Says, Mashable
“The social networking giant isn’t letting brands create Timeline pages just yet and hasn’t given a date on when that will happen.”