As of its March 2012 update, the platform now calls Facebook page tabs to timeline apps.
Facebook page tabs are your opportunity to organize content and activities for your Fans. Below find tab alternatives for your Facebook business page, with hyperlinks giving ideas, examples and details.
Do connect tabs to your marketing goals. For example, if your goal is to increase email subscribers, then create a tab to register users and tag them in your database as coming from Facebook. If you are promoting a particular product, link custom tabs to dedicated landing pages on your website, create Facebook-only phone numbers, and/or generate custom promo codes to measure responses.
Must-Have Tabs on Your Facebook Business Page
Info Tab. Fill out your Info Tab fully. Use your main keyword phrases in content towards the top of this page so you get found in Facebook and by search engines.
Photo Tab and Photo Albums. Add photos of your business, employees, customers, products, activities, etc. By default, photos become part of your photo strip or ribbon. Every page needs the eye candy of photos to engage visitors and Fans.
Some Facebook Page Tab Alternatives
Some tabs make sense for some businesses, and different ones for others. If you have an eNewsletter, you should probably have a Subscription Tab. But if customers are reviewing you on Yelp and Google Places, you many not need another spot for reviews. If you don’t take appointments, no reason to have an Appointments Tab.
Try for fewer active tabs, rather than numerous inactive tabs. Commit to promote the ones you add. But don’t be afraid to experiment. Add a tab, promote it, see if it takes off. If you are not happy with results, delete it and try another.
Here are tab alternatives, in alpha order:
Blog Tab Blog posts provide regular content updates. New ones can be set to post automatically as updates on your page’s wall as well as in this tab. In fact, you can integrate any RSS news feed into your Facebook page.
Contact Tab In addition to contact information on the Info Tab, you can add a Contact Us Tab to facilitate email communication.
Custom Landing Tab Customize a tab to encourage Likes from new visitors, introduce a new product or launch a special promotion.
Discussions Tab (Facebook has discontinued this tab as of October 2011)
eCommerce Tab For businesses with products to sell online, there are many custom ecommerce apps for Facebook.
Linkedin Tab If you are your brand, add a tab with your Linkedin profile to make all your expertise and background easy to find. And you only have to update it in Linkedin.
Polls/Quizzes Tab Many apps offer you an opportunity to create polls and quizzes, and some are free.
Posting Guidelines Tab Let your Fans know what is encouraged and forbidden on your business page.
Provocative Tab Try using a provocative tab name on your Facebook business page to intrigue and engage users.
Review Tab (Facebook has discontinued this tab as of October 2011)
Sales Tab While we think of Facebook as a place to listen to and learn from Fans, you can have a Sales Tab which promotes your products and services.
Scheduling Tab Do you take appointments? Does your appointment software offer a Facebook app to make it easier for Facebook Fans to sign up right here?
Subscription Tab Those with newsletters and eNewsletters, as well as those who want to start collecting emails of Facebook Fans for later interaction, will want to add a Subscription Tab. By the way, wouldn’t you like to subscribe by email to this blog?
Twitter Tab If you or your business has a Twitter account, you can share that feed with Facebook Fans on a separate Twitter Tab.
Video Tab Add a YouTube Tab if your business has a YouTube account, or you can upload or link to videos from elsewhere.
Welcome Tab Choose the tab on which visitors who have not yet liked your page land. (Log in, click Manage Permissions, and choose a Default Landing Tab.) One option is a Welcome Tab that requires a Like to see its contents.
See many other custom tab ideas in the Facebook marketing campaigns of big brands and local businesses.
How to Add A Page Tab
To add an app to your Facebook Page, first be sure you are using Facebook as your profile and not as your page. Search for the app by name to find the app’s About Page. If the app is available to be added to your page, you’ll see an Add to Page or Install this Tab link below the description.
In earlier versions of the Facebook platform, you added Apps by editing your page and adding them there. Now after you log in and click the Apps tab on the left, you see only Apps you have already added to your pages.
Keeping Facebook Page Tabs Active
Keep tabs with content fresh. Change photos and videos regularly. As suggested above, you have to promote tabs like polls, discussions, and reviews with regular status updates in your news feed to generate activity.
Facebook Page Tab Maintenance
Want to rearrange or delete tabs? See this link on How to Move or Delete Facebook Page Tabs or Navigation Links.
Page Tab Usage
Sad to say, the data shows that most Fans only visit your Facebook business page once. We page admins build all these great resources, but tabs don’t get much play unless they are promoted.
Chances are that your Facebook business page will next come to your Fans’ awareness in your status updates. So check this status update link to learn how to bring Fans back.
Please also add your Facebook business page to the free FACEBOOK BUSINESS PAGES DIRECTORY.
Copyright Peg Corwin. All Rights Reserved