What should you put in Facebook Status Updates on your business page? What can you do to get Fans, those who have clicked Like on your page, to read these updates? Here find content ideas, advice on questions for updates, and explanations of what gets your status updates viewed, commented upon and Liked.
Content Ideas for Facebook Status Updates
Upload Photos to Status Updates on Your Facebook Business Page
Add photos to status updates of your Facebook business page. Status updates with photos get more attention, comments and clicks than those without.
Promote Related Businesses in Status Updates on Your Facebook Business Page
Status Updates on your Facebook business page shouldn’t be all about you. Why not plug related businesses from time to time?
Announce New Employees in a Status Update for Your Facebook Business Page.
When someone joins your company, they deserve an official welcome in person and on your Facebook business page.
Announce Business Events on Your Facebook Business Page
Add a special events app on your Facebook business page and invite your Fans to attend your events.
Facebook Engagement with Contests, Competitions, Drawings or Sweepstakes
Nothing builds engagement with Fans like a contest, competition, drawing or sweepstakes on your Facebook page. As long as you are careful to follow Facebook’s rules governing such activities, they can be lots of fun.
Announce Coupons, Specials and Deals on Your Facebook Business Page
When your business offers specials, deals or coupons in an email, why not announce them on your Facebook business page as well? These are very popular with Fans.
Import Your Blog to Your Facebook Business Page
“Repurpose” all your hard work that went into creating blog posts and use it on Facebook to give both fans and potential new customers the benefit of this content. Use an app to aggreate blog posts into a page Tab, but create individual updates about the posts for maximum impact.
Add Q and A Responses in Status Updates on Your Facebook Business Page
If you are active on Question and Answer websites, why not reuse your responses in status updates on your Facebook business page?
Questions in Status Updates on Your Facebook Business Page
Types of Questions in Status Updates on Your Facebook Business Page
Ask a question in a Status Update on your Facebook business page to encourage conversation and action on it. But what types of questions, and how does this work in practice?
Questions for Status Updates on Your Facebook Business Page: Three Sources
How do you find good questions for status updates on your Facebook business page? Let’s explore Wordtracker’s Question Tool, AOL Answers and Twitter to find questions that might encourage Fans to click, comment and Like.
Will Fans See Status Updates and Notifications from Your Facebook Business Page?
What Encourages Likes and Comments to Status Updates of Your Facebook Business Page?
Some status updates get Likes and comments, while others don’t. Just what is it that causes people to Like and comment?
Facebook Business Page Promotion: Will Your Updates Be Widely Read?
Let’s assume you have a Facebook business page and you create an update. All those who have previously clicked Like on that page can potentially see this update. But will they?
Create Shareable, even Viral, Facebook Status Updates: Great Video
Rand Fishkin, a pro at search engine optimization and president of SEOmoz.org, has three recommendations to make your social media activity, including Facebook Status Updates, highly-shareable.
Questions, Calls to Action, and Emotions for Facebook Status Updates
Expressions of positive emotions, certainty and optimism encourage Likes on a Facebook business page. Asking questions is an obvious way to get comments. We’ve been on the lookout for language you can use in status updates.
How is a Facebook Page Update Different from a Status Update?
Fans see page updates on the left when they click Messages (Screenshot above.) If the Fan uses Facebook email, the link is called Other. Status updates are in their news feeds. Learn about the visibility of each and when to use them.
Pros and Cons of Using Third Party Software to Post Facebook Status Updates
Automated Status Updates on a Facebook Business Page: Pros and Cons
An automated status update is content automatically pulled from one online source to another. Learn how to use them, and what to be careful about.
Scheduled Status Updates on Your Facebook Business Page: Pros and Cons
A scheduled status update is content posted to the news feed of your page using Facebook page management software scheduled for specific dates, or updates that repeat at specific intervals, for example weekly. Learn the pros and cons of using software to post such updates.
Third Party Software for Facebook Status Updates: Is Convenience Worth the Lower EdgeRank? The answer to this question depends on your goals and your business role.
Schedule Facebook Updates: No More Aggregation?
PostPlanner, an app used to schedule Facebook updates, is notified that updates submitted using third party software like theirs will not be aggregated.
What Do Pros Put in Status Updates?
What Does Social Media Pro Hubspot Put in Updates for its Facebook Business Page?
What should you put in Status Updates for your Facebook business page, and how many should there be? Let’s answer that question by looking at what the social media pro Hubspot did on its Facebook business page in December 2010.
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